Dex Squared Appointed as Hospitality Consultants for Akala, a New Ultra-Luxury Hospitality Brand by Arada

Dubai, UAE – July 2025 – Dex Squared is proud to announce its appointment as the official hospitality consultant for Akala, a bold new ultra-luxury, five-star hotel and branded residences brand developed by Arada. Conceived as a transformative destination at the intersection of precision wellness, futurism, and refinement, the first Akala property will rise between Downtown Dubai and Dubai International Financial Centre (DIFC), redefining the global standards of wellness-driven hospitality.

Operating as a strategic extension of Arada’s hospitality team, Dex Squared has been entrusted with the complete operational development of the project, a rare opportunity to build a hospitality ecosystem from the ground up. From the foundations of its service philosophy to the precision of its guest journey, Dex Squared is helping to shape every layer of Akala’s experience with long-term scalability in mind.

At the heart of this mandate is the design of an entirely new approach to luxury wellness hospitality, one that integrates intelligent service, seamless technology, architectural flow, and transformative guest experiences into a singular, coherent operating model. Dex Squared is not only helping to define how Akala functions on a day-to-day level, but how it lives, evolves, and scales. Every protocol, every guest interaction, and every space is being curated with intent, helping to ensure that future Akala properties anywhere in the world can faithfully deliver the brand promise from day one.

This includes close collaboration on the planning and development of the physical spaces themselves, ensuring that every layout, every operational interface, and every design element supports Akala’s distinct philosophy of clarity, seclusion, and self-actualization. Technology is being thoughtfully integrated not as a spectacle, but as a silent partner to wellness, an invisible layer that enhances outcomes and reduces friction, all without compromising human warmth or authenticity.

“Akala represents the future of luxury hospitality; immersive, intelligent, and deeply personal,” said Kevork Deldelian, CEO of Dex Squared. “To be trusted with helping to develop the operational core of such a visionary brand is an extraordinary privilege. Together with Arada, we are creating a platform that can scale globally without ever losing the intimacy and depth that make Akala truly unique.”

Akala’s launch in Dubai will mark the beginning of a global journey, one where every location, while rooted in its local context, is built upon a shared foundation of exceptional service, wellness innovation, and operational precision. With Dex Squared helping to develop the brand’s engine, Akala is positioned not just to open its doors, but to open a new chapter in what ultra-luxury hospitality can be.